McKinnons created the now famous sunflower to establish a strong brand identity with healthcare professionals. The sunflower has gone on to become synonymous with the name Zoloft and depression, the medical condition it treated.

GP-based Product Familiarisation Program as support for the launch of anti-depressant drug PRISTIQ in Australia. Create awareness and patient trial up to PBS launch. Collateral included Direct Mail, Rep Tool Kits, Product Sample Packs, Patient Initiation Packs, and Patient Continuation Packs.

Brief was to create a theme, look and name for a new Patient Support Program for Novo Nordisk Diabetes. McKinnons developed the 'NovoCare' program and implemented a Patient Support Program incorporating online support and direct communications with specialists and patients.

McKinnons produced a counter unit for pharmacies as support for national TV campaign. The creative theme was based on the TV commercial.

McKinnons created an in-pharmacy P-O-S display as support for national TV campaign. Components included counter unit, mini brochure holder, and security singlet.

McKinnons produced a Tower Pack counter unit carrying products. The promotion featured a gift with purchase (pill pack key ring).