Caroma Dorf commisioned the award-winning architect Ian Moore to create the 'Ian Moore Designer Bathroom Series. McKinnons created the image and platform to launch this prestigious positioning to market.

The audience was the hard-working tradie. The creative cleverly combined the things they respond to.

Caroma Dorf's much-anticipated industry event travels the nation with a fully movable display; created, designed, produced and managed by McKinnons.

The brief was to gain valuable floor space in hardware stores. McKinnons created a program designed to make product selection easy, generating instore impact, easy selection and increased sales of the ITW range.

McKinnons unveiled a new concept in bathroom selection & design. The store showcases innovative products from some of Australia's best-known bathroom brands in one convenient location. The strategy involved store name, identity, and promotion into the market place.

The brief: generate more trade sales, create brand awareness, and reward loyalty. The execution: A testostorone-fueled prize and creative.

The brief was to develop a Caroma Dorf sustainability concept that emphasises the company's history of water & energy saving innovations. McKinnons created a powerful and memorable identity that promotes instant recognition and understanding of Caroma Dorf's contribution.