McKinnons modified a complicated, existing sampling program, based on distributing Puppy and Kitten samples through vet channel. The revised program, developed by McKinnons, included a more compact sample pack to mimimize costs, and a customised database for easier fulfilment for Hill's Territory Managers.

Created an identity for the ultimate 3 in 1 allwormer oral paste for horses. The product launch included a stock-in incentive for merchants and a consumer promotion.

The brief was to launch IMAX® Soluble Wormer For Pigs, a revolutionary new way to control internal parasites in pigs. Its point-of-difference was simply adding IMAX® to the water at the recommended dose level.